Designer: Hubert de Givenchy
Givenchy Boutique (French, established 1952)
Place Made: France
Date Made: 1959
Medium: Double faced wool
Double breasted long scarlet coat (Model number 2680). Givenchy transformed the double-faced coat, using the welted seams to describe a subtle inverted goblet shape that curves from an Empire waist.
Dubbed the "good luck coat" by Jacqueline Kennedy, she wore it during the press conference announcing John F. Kennedy's candidacy for the presidency at the U.S. Capitol, Washington, DC, on January 2, 1960 and also wore it during the presidential campaign.
During the campaign Eugenia Sheppard, columist for the New York Herald Tribune, applauded Jacqueline Kennedy's Givenchy "anemone" coats in vivid red and purple. Following press criticism of Mrs. Kennedy's taste for expensive Paris fashion, this coat was "highly publicized as an Ohrbach's copy", noted Women's Wear Daily, adding their contention that it was "actually …a Paris original." Here, Givenchy transformed the double-faced coat using the welted weams to describe a subltle, inverted goblet shaped that curves from an Empire waist.
The John F. Kennedy Presidential Library and Museum; Photograph: The John F. Kennedy Presidential Library Foundation