For the last several years, the Museum of the John F. Kennedy Presidential Library has enjoyed a media partnership with WCVB-TV 5, the Hearst Argyle Television affiliate in Boston, Massachusetts.
WCVB produces and broadcasts the television elements necessary to create an image campaign promoting the Museum.
These have included four 30- second promotional announcements utilizing archival footage of President Kennedy and the “Get Inspired” tag line recorded by actor Martin Sheen.
In addition, WCVB has produced four 15-second spots promoting the Museum, again the “Get Inspired” tag line recorded by actor Martin Sheen.
The Museum at the Kennedy Presidential Library is also a choice on TheBostonChannel.com. The current public service announcements play in a rotation in the media window on the Community page and provide a link back to the Museums web site.