President Kennedy was determined to improve relations with Latin America through peaceful economic cooperation and development—which would also inhibit the rise of communist-leaning insurgents such as Cuba’s Fidel Castro. Kennedy proposed, through the Agency for International Development and the Alliance for Progress, both launched in 1961, to loan more than $20 billion to Latin American nations that would promote democracy and undertake meaningful social reforms, especially in making land ownership possible for greater numbers of their people.
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President Kennedy believed in the power of words -- both written and spoken -- to win votes, to set goals, to change minds, to move nations. He consistently took care to choose the right words and